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Make the most of the season by following these simple guidelines

info@starkcountyconnections.com (Karnchea Barchue) — Tue, 27 Jun 2023 10:59:41 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

info@starkcountyconnections.com (Karnchea Barchue) — Tue, 27 Jun 2023 10:59:41 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Google to deprecate Sitemaps ping endpoint later this year

Tue, 27 Jun 2023 10:59:41 GMT

Instead, Google is recommending an accurate lastmod date in your Sitemap file.

Google will be deprecating support for sitemaps ping and the endpoint will stop working by the end of this year. Google said it is announcing the “deprecation of the sitemaps “ping” endpoint.” This means that HTTP ping requests will result in a 404 error.

What is Sitemap ping. Google said the sitemap protocol defines an unauthenticated REST method for submitting sitemaps to search engines. It is a way of “pinging,” or notifying search engines that the sitemap was updated.

Why is Google ending support. Google said that its “internal studies” as well as “other search engines such as Bing ” say “that at this point these unauthenticated sitemap submissions are not very useful.” Google said that “the vast majority of the submissions lead to spam.”

What are the alternatives. Google said you can still submit your sitemaps through both Google Search Console and also through your robots.txt files. Google said you should also use the lastmod element in your sitemap file when you are confident that the date you list is when the page actually changed.

Google added, “If your CMS changed an insignificant piece of text in the sidebar or footer, you don’t have to update the lastmod value for that page. However if you changed the primary text, added or changed structured data, or updated some links, do update the lastmod value.”

Google still does not use changefreq or priority elements for sitemaps.

SEO consequences . Google said “Any existing code or plugins which use this endpoint will not cause problems for Google Search; you don’t need to make any changes (but using the endpoint will also not do anything useful).”

Your content may, or may not, get picked up a tad slower without ping support but Google is not worried about that.

Why we care. This is just a heads up that the ping sitemap endpoint support is going away later this year. So if you have custom coded or use a CMS that pings Google with these updates, you may decide to remove those pings at the end of this year. You will also want to ensure your lastmod data is accurate and useful.

Credit: Barry Schwartz

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starkcountyconnections

Make the most of the season by following these simple guidelines

Keep in touch with site visitors and boost loyalty

Google to deprecate Sitemaps ping endpoint later this year

Need More Info? Let’s Chat

Need More Info?

Let’s Chat